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Zespri's "Healthier WaysZesPri's "// Navigating users along routes that minimize exposure to junk food.

Zespri’s “Healthier Ways” is a mobile-optimized navigational tool designed to promote healthier eating habits by guiding users along routes that minimize exposure to fast-food outlets and advertisements. Currently trialed in Western Sydney, the app offers alternative pathways that direct users past Zespri SunGold Kiwifruit advertising and stockists, encouraging the consumption of nutritious options. Integrated with Google Maps and Apple Maps, “Healthier Ways” provides seamless navigation for drivers, including compatibility with CarPlay. This initiative reflects Zespri’s commitment to fostering healthier communities by supporting informed dietary choices and reducing the temptation of unhealthy foods.