Latest Articles

The Noseum // Sensory Shopping

The Noseum, an interactive fragrance installation at Liberty London, is reimagining the in-store experience by bringing an element of mystery and playfulness to retail. Created by AVM Curiosities and artist Tasha Marks, this wall of 360 3D-scanned noses allows visitors to engage with perfumes in a completely unexpected way. Unlike traditional fragrance counters where customers select perfumes based on descriptions, The Noseum removes all preconceptions, inviting visitors to discover scents purely through scent immersion and surprise selection. Each interactive nose emits molecules from a rotating selection of world-renowned perfumers, meaning visitors must rely on intuition rather than expectation when engaging with new scents.