Thai Tourist Board
The Tourism Authority of Thailand (TAT) is reimagining faith-based tourism by combining ancient astrology with AI technology. Announced in October 2024, TAT’s upcoming app will provide personalised travel recommendations based on users’ birthdays and astrological signs, directing them to destinations that align with their unique cosmic profiles. From sacred temples to natural landmarks and local markets, the app offers curated travel suggestions that showcase Thailand’s rich cultural and spiritual heritage. This innovative approach aims to attract both domestic and international tourists by blending tradition with modern technology. As part of TAT’s strategy to nurture Thailand’s spiritual economy, the initiative positions the country as a unique destination for meaningful and personalised journeys.