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Omakasef is pushing the boundaries of dining by embracing complete unpredictability. This San Francisco-based edomae-style sushi restaurant takes its name from ‘chef’s choice,’ meaning diners relinquish all control over their meal. The rotating, daily menu is a mystery until it arrives at the table, making each visit an entirely unique and immersive experience. The concept plays into the Surprise Economy by rejecting hyper-customisation and instead encouraging trust and discovery. Guests do not select from a menu but instead experience curated, handcrafted dishes tailored to seasonality, creativity and the chef’s artistic expression.