


Insomnia Cookies, founded in 2003 by Seth Berkowitz, has built its brand around late-night cookie delivery, fulfilling cravings during unconventional hours. Initially started from Berkowitz’s college dorm at the University of Pennsylvania, the company has grown into a leading dessert chain with over 265 locations across the U.S. and recent expansions into Canada and the UK. What sets Insomnia Cookies apart is its focus on providing fresh, warm cookies straight to customers’ doors until the early hours of the morning. This unique service caters to students, night-shift workers, and late-night snackers, making indulgence accessible when most bakeries are closed. Looking ahead, the company plans to open 1,500 more stores in the next decade, reinforcing its commitment to satisfying late-night cravings globally. By prioritizing convenience and consistency, Insomnia Cookies has redefined dessert delivery and built a loyal customer base.