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First Conversations // Facilitate Mental Health Dialogue

In 2024, one in five young people in France reported having a depressive disorders, yet conversations about mental health remain stigmatised. To break this silence, Heetch, in collaboration with BETC and the Falret Foundation, has launched the ‘First Conversation’ initiative, creating a space for open discussions about wellbeing. From 28 to 31 March 2024, Heetch ride-hailing vehicles hosted psychologists and mental health ambassadors, offering young passengers a unique opportunity to engage in supportive conversations. By bringing these discussions into everyday settings, the initiative normalised mental health dialogue and encouraged people to reach out to others.